Do AI Chatbots Actually Send Traffic to Fan Sites? I Checked.
I connected catchamonster.com to an AI search tracking tool and monitored every crawler visit, page citation, and referral for a week. Here's what the numbers look like — and which type of content AI bots actually prefer.
A Little Background
Catchamonster.com is a fan-made wiki and guide site for Catch a Monster, a Roblox adventure game. Traffic comes almost entirely from Google organic search — players looking up monster locations, boss spawn times, active codes, and that sort of thing. Standard SEO stuff.
Like a lot of site owners, I started noticing AI bot entries in server access logs earlier this year. GPTBot, PerplexityBot, Claude-Web — all crawling pages. But access logs don't tell you much beyond "it visited." I couldn't see which pages were being cited in AI answers, or whether any of those crawls ever turned into real users clicking through.
So I connected the site to Adgine, an AI search tracking platform that pulls together AI crawler logs, citation data, and Google Analytics into one dashboard. Here's what I found after the first week of data.
The Numbers (May 5–11, 2026)
The headline stats from the AI Bot Tracking dashboard:
The 55 visits from AI users is the most interesting number to me. The previous period was zero. That's not a massive spike, but it's real users — people who saw the site cited somewhere in a ChatGPT or Perplexity answer and clicked through. Two percent of total users now coming from AI referrals is a number worth keeping an eye on.
Which Pages AI Bots Care About Most
The per-page breakdown is where it gets interesting. Here are the top pages by AI Citations this week:
| Page | AI Citations | AI Search | AI Crawl |
|---|---|---|---|
| / | 393 +12 | 100 | 19 |
| /wiki | 46 +21 | 152 +42 | 30 +24 |
| /videos | 42 +17 | 14 | 5 |
| /faq | 25 +8 | 13 | 10 +5 |
| /wiki/catch-a-monster-spirit-grove-guide | 20 +4 | 15 +6 | 5 |
The wiki section growth stands out: AI search hits up +42 and crawl up +24 week-over-week. The FAQ page has the healthiest crawl-to-citation ratio — AI seems to find Q&A structured content easier to extract directly usable answers from.
The homepage has by far the most citations (393) but that's partly because it's the most crawled and most linked-to page. The per-wiki-article numbers are more encouraging — individual guides are getting picked up on their own merits.
What This Tells Me About Content Format
This is early data, but a few patterns are already clear:
- FAQ-format content punches above its weight. The /faq page has fewer raw citations than /wiki, but its crawl engagement relative to page count is higher. AI models seem to prefer content that's already formatted as questions and direct answers.
- Structured wiki articles get indexed faster. Pages with clear headings, lists, and defined sections (like the Spirit Grove guide) are accumulating AI search appearances quickly even though they're relatively new.
- AI traffic is tiny, but non-zero — and growing. 55 real referral visits this week from AI platforms, up from 0. Not transformative, but meaningful enough to track.
What I'm Changing Based on This
A few concrete things I'm adjusting on the site:
- Adding more structured Q&A sections to existing wiki articles, not just standalone FAQ pages
- Making sure every guide has a clear "Quick Answer" or summary block at the top — AI models tend to extract intro paragraphs when generating responses
- Expanding the FAQ page with more long-tail game mechanics questions, since that page has consistently strong AI crawl engagement
The Tracking Tool
I'm using Adgine for this — it connects to Google Analytics and your server logs to give a unified view of how AI crawlers and AI-referred users interact with your site. The setup was straightforward; it took about 10 minutes to connect catchamonster.com and start seeing data.
If you run any kind of content site and are curious how much AI traffic is already hitting your pages (spoiler: probably more than you think), it's worth connecting. The free plan covers a single site with 50 tracked prompts, which is more than enough to get started.
Next Steps
I'll keep tracking this over the next few weeks and share an update once there's more data. The main things I want to see: whether the content format changes above move the citation count, and whether that 2.4% AI user share continues to grow or flatlines.
If you're building a Roblox fan site or any niche content site and want to compare notes, feel free to reach out via the contact page.